iPad hot-sale effect the market share of MacBook

BusinessInsider technology columnist Dan Fu Luomo (Dan Frommer) recently wrote an article in Apple's most recent quarter earnings, Mac computer shipments hit the biggest decline in 10 years. Although this iMac supplier, Apple stock, but the more important reason, or the impact from the iPad. With the iPad for tablet PCs become more mainstream, Apple Mac computers may have reached the pinnacle of history, no longer brilliant. The following article summary: 2012 whether Apple Mac sales decline temporarily? Or Mac sales have reached its peak from the brilliant longer? After experiencing years of rapid growth, the Mac computer shipments in 2012 saw a decline. Apple Mac computer shipments year-on-year as of December 31, 2013 in the first quarter of the fiscal year, a significant decrease of 22%, marking the biggest drop in at least 10 years. IPhone (see distribution map) Mac business in weak holiday season performance, but also resulted in Apple Mac shipments decline in full year 2012, the same period the iPad and iPhone sales are soaring: Apple sold in 2012 than in 2011 higher than 43 million, iPad sales higher than in 2011 and 25 million, Mac sales than 2011 of 778,000. In the earnings conference call with analysts, Apple CEO Tim Cook (Tim Cook) explained that the newly designed iMac quarter most of the time is not available, and the quarter is shorter than in the same period last year, another low inventory levels,"If you take into account these three factors, they can basically explain Mac sales year-on-year decline." In other words, the decline in Mac computer sales may be just a one-off. But in the long-term point of view, there are two Mac business may lead to further declines in trend: the overall decline of the PC industry, led by Apple iPad Tablet PC wave. First, PC industry overall weakness in the December quarter. The fourth quarter of 2012, according to Gartner statistics, global PC shipments fell 5%. In the past, similar data Apple proud sources, because Mac computer business almost every quarter report the performance results of more than the PC industry as a whole. But now, because of the growing popularity of tablet PCs, the malaise of the potential of the PC industry may finally spread to the Mac. Mac sales fell the second reason, a more important reason is the Tablet PC, especially the rise of the iPad. IPad eroded part of the Mac sales, Cook said in a conference call. (He has repeatedly said that Apple is not worried about this issue.) Mac and iPad shipments are added together, Apple Computer sales growth almost be called crazy, unprecedented growth momentum. If Steve Jobs (Steve Jobs) is - PC like a truck like sooner or later exit the mass market, tablet PCs like cars become mainstream - then Mac may be hard to re-embark on past path of growth, especially in the case of the iPad has been so popular. This is a good thing for Apple iPad now bring its revenue is already the Mac revenue twice - the only bad is the Mac sales table does not look good only.

Reference page:
http://www.vanberry.com